Consider these statistics. It used to cost Farm Journal, a client of Key Survey, an average of $4 to $5 per respondent for a 40- to 50-question survey of farmers. Now, using Key Survey, it costs Farm Journal 25 cents per survey, and it is able to survey half a million people.
Douglas W. Hubbard
Consider these statistics. It used to cost Farm Journal, a client of Key Survey, an average of $4 to $5 per respondent for a 40- to 50-question survey of farmers. Now, using Key Survey, it costs Farm Journal 25 cents per survey, and it is able to survey half a million people.