“ When future archaeologists dig up the remains of California, they're going to find all of those gyms their scary-looking gym equipment, and they're going to assume that we were a culture obsessed with… Doug Coupland
“ If a building looks better under construction than it does when finished, then it's a failure. Doug Coupland
“ Forget about being world famous, it's hard enough just getting the automatic doors at the supermarket to acknowledge our existence. Doug Coupland
“ Failure is authentic, and because it's authentic, it's real and genuine, and because of that, it's a pure state of being. Doug Coupland
“ Canadians can easily 'pass for American' as long as we don't accidentally use metric measurements or apologize when hit by a car. Doug Coupland
“ The person who needs the other person the least in a relationship is the stronger member. Doug Coupland
“ You pretend to be more eccentric than you actually are because you fear you are an interchangeable cog. Doug Coupland
“ The capacity for not feeling lonely can carry a very real price, that of feeling nothing at all. Doug Coupland
“ Big companies are like marching bands. Even if half the band is playing random notes, it still sounds kind of like music. The concealment of failure is built into them. Doug Coupland
“ I know it's not cat food, but what exactly is it that they put inside of tinned ravioli? Doug Coupland
“ Everybody past a certain age, regardless of how they look on the outside, pretty much constantly dreams of being able to escape from their lives. Doug Coupland
“ If human beings had genuine courage, they'd wear their costumes every day of the year, not just on Halloween. Doug Coupland
