“ To succeed in the digital realm, technology has to provide a strong disruptive element right from the start. If things cannot be done differently , a transition to digital is not going to be compellin… David Amerland
“ Communication without a specific focus is just noise. It achieves little beyond taking time and energy. David Amerland
“ The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you. David Amerland
“ Our insecurities drive us. Our fears control us. We try to hide the first and deny the second and it is exhausting us. David Amerland
“ Confidence, even when under pressure, has a way of turning an impossible situation into just another challenge to be met. David Amerland
“ When it comes to identity we are all constructs. Who we think we are is the result of our upbringing, memories, skill set, knowledge, experiences and personal belief system. Of all the onion layers th… David Amerland
“ It seems perverse that we can be more social than anyone would have thought possible when we are at our most anti-social, locked away from the world and silently staring at a computer screen, but that… David Amerland
“ Without the mind the body is not capable of delivering anything beyond an average performance. David Amerland
“ We are hard-wired to engage with those we trust, and this hard-wiring has led to a constant push for greater interaction and connection on the Web. David Amerland
“ Initial or mutual trust (the type of trust that makes us, irrationally, trust strangers) then enabled the complex planning that allowed man to transition from a tribe of hunter-gatherers whose fate de… David Amerland
“ The presence of Knowledge Based Trust in organizations gives rise to a high level of interpersonal trust amongst their members and creates cohesive units out of a loose bunch of people. David Amerland
“ In the digital domain trust is now important not only because we really need to know how to trust people and whom to trust but because we need others to trust us and have to learn how to help them do… David Amerland
“ Despite the fact that logic tells us that we should not trust anyone, in any situation where the unknown variables are too many or the risks too high, we nevertheless go ahead and take what can only b… David Amerland
“ We trust strangers not because they are always trustworthy but because we want to believe in a world where they are. David Amerland
“ Trust is an ethereal quality. Like oxygen or light we notice it only by its absence. David Amerland
“ Every relationship is governed by motive, capability and reliability and these three factors become the core components of the trust equation David Amerland
“ These mental and physical components of self belief are closely interlinked. They are used to slowly interweave the personal narratives that very effectively create a powerful sense of identity. David Amerland
