Daniel Goldstein Quote

One of the primary reasons why the human brain has evolved to look so far into the future is so that we can take actions in the present that will bring us to a better future rather than a worse one.

Daniel Goldstein

One of the primary reasons why the human brain has evolved to look so far into the future is so that we can take actions in the present that will bring us to a better future rather than a worse one.

Tags: brain, better, why

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About Daniel Goldstein

Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making. He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher.