Is it possible to make a sharp distinction between the content and the the form, between the personality of the Texas auctioneer and the language that he uses? Are not our attitudes toward people and events in great part shaped by the very language in which we describe them? When we try to describe one person to another or to a group, what do we say? Not usually how or what that person ate, rarely what he wore, only occasionally how he managed his job -- no, what we tell is what he said and, if we are good mimics, how he said it. We apparently consider a person's spoken words the true essence of his being.