AtomicQuote

Clayton M. Christensen Quote

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. It’s a profound insight—first popularized by legendary Harvard marketing professor Ted Levitt decades ago.1

Clayton M. Christensen

People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. It’s a profound insight—first popularized by legendary Harvard marketing professor Ted Levitt decades ago.1

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