Barry Schwartz Quote

When faced with overwhelming choice, we are forced to become pickers, which is to say, relatively passive selectors from whatever is available. Being a chooser is better, but to have the time to choose more and pick less, we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.

Barry Schwartz

When faced with overwhelming choice, we are forced to become pickers, which is to say, relatively passive selectors from whatever is available. Being a chooser is better, but to have the time to choose more and pick less, we must be willing to rely on habits, customs, norms, and rules to make some decisions automatic.

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