Barry Schwartz Quote
Most people give substantial weight to anecdotal evidence, perhaps so much that it will cancel out positive recommendations found in consumer reports. People's tendency to give undue weight to some types of information is called the availability heuristic. A heuristic is a rule of thumb, a mental shortcut. Suppose someone asked you a question like what's more common in English, words that start with the letter to r words that have t as the third letter. You would have an easier time generating words that started with the letter t. Words starting with t would be more 'available'.
Barry Schwartz
Most people give substantial weight to anecdotal evidence, perhaps so much that it will cancel out positive recommendations found in consumer reports. People's tendency to give undue weight to some types of information is called the availability heuristic. A heuristic is a rule of thumb, a mental shortcut. Suppose someone asked you a question like what's more common in English, words that start with the letter to r words that have t as the third letter. You would have an easier time generating words that started with the letter t. Words starting with t would be more 'available'.
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About Barry Schwartz
Barry Schwartz may refer to:
Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist
Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist