Barry Schwartz Quote

According to standard economic assumptions, the only opportunity costs that should figure into a decision are the ones associated with the next-best alternative.

Barry Schwartz

According to standard economic assumptions, the only opportunity costs that should figure into a decision are the ones associated with the next-best alternative.

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About Barry Schwartz

Barry Schwartz may refer to:

Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist