Creating a plan to bring in more business in a way that does not ultimately support yourannual goals is fighting against yourself.
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
The bottom line is that no matter what you’ve experiencedin life, no matter what kind of trauma you’ve been through,no matter what bad decisions you’ve made, if you accept therealities of your situati...
Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.
While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.
Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.
Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.
When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.
To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell...
Your company culture is the internal foundation on which everything in your business builds.
You want how you do business to be consistent among all team members, including partners, management, employees, and even vendors.
All businesses begin and end with their company culture.
When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does business with you.
Your company culture is made up of the family rules ofyour business that establish consistent expectations among all.
Customer service has everything to do with consistency, systems, training, and the habits you and your team create.
Treat your employees like you would want to be treated if you were an employee.
Train your new employee properly. Sounds so obvious, and yet it often doesn’t happen.
Never take lightly that becoming an employer puts another person’s ability to provide for their life in your hands.
Even if you delegate that responsibility, ultimately you are the one responsible for howyour brand is portrayed.
You’ve got to get your team to not only understand your company brand, but also to understand their personal brand.
