Hoffland, as it was called, was, next to Moda Polska (simply “Polish Fashion”) one of the rare examples of the quasi-private, though officially nationalized fashion companies in Poland. Both have survived communism, and Hoff kept designing well into the 90s. You could be sure, that if Hoff wrote about a new style for wearing a shawl in her column, the same afternoon there would already be dozens of girls on the streets trying to copy this style. Her flagship idea was blackening the “coffin shoes” (i.e. light, paper shoes, used as footwear for the deceased) which when colored black could pass as elegant “ballerinas”.