“ To create growth in business, you must control your branding, marketing, and lead generation. Edwin Dearborn
“ A common mistaken conclusion made by companies is they think ‘people are cheap’ and want only the best price. That’s only true if you’re only giving them the same dismal choices with no differentiatio… David Brier
“ Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it. Laura Busche
“ Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do… George Lois
“ Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By bre… David Brier
“ There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months. David Brier
“ The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying. David Brier
“ Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify… David Brier
“ A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion. David Brier
“ When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea. David Brier
“ We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked. David Brier
“ Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be th… David Brier
“ One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your gue… David Brier
“ Brand growth and dominance is created by having the highest brand value, not the lowest price tag. David Brier
“ If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Y… David Brier
“ Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consu… David Brier
