We want customers who need our clothing, not just desire it.
Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you...
There are some conservationists who are opposed to fishing and hunting, but I’m sorry, they are not thinking it through. In order to transpose mere interest into passionate love requires proactive beh...
Sometimes good ideas spring from having a sense of where you want to go, of having a vision of the next level of products.
After we had pondered our responsibilities and financial liabilities, one day it dawned on me that I was a businessman and would probably be one for a long time. It was also clear that in order to sur...
A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is whi...
What we take, how and what we make, what we waste, is in fact a question of ethics.
It was also clear that in order to survive at this game, we had to get serious.
In high water, fish migrate to the banks to stay out of the fast currents and to take advantage of the worms, beetles, ants, and other terrestrials being swept into the river by the floodwaters. If th...
In anything at all, perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away, when a body has been stripped down to its nakedness....
I don't really believe that humans are evil; it is just that we are not very intelligent animals. No animal is so stupid as to foul its only nest, except humans.
Brook trout are easy to fool, and are found in places on most rivers and streams that are easily reached: big pools, soft riffles, along undercuts, and under overhanging trees. Mostly though, they are...
Again, like the Zen approach to archery or anything else, you identify the goal and then forget about it and concentrate on the process. Measure
We needed philosophical and inspirational guides to make sure we always asked the right questions and found the right answers.
The sooner a company tries to be what it is not, the sooner it tries to have it all, the sooner it will die.
If you focus on the process of climbing, you’ll end up on the summit.
Yet despite the plethora of articles, books, films, and warning from scientists and even the military saying that global warming is the single biggest threat to the security of mankind—governments, bu...
We are the last generation that can experience true wilderness. Already the world has shrunk dramatically. To a Frenchman, the Pyrenees are wild. To a kid living in a New York City ghetto, Central Par...
Uncurious people do not lead examined lives; they cannot see causes that lie deeper than the surface.
The competition always stayed close on our heels, but we managed to keep innovating and improving our products.