Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity. —
Cutthroat trout display behavior more like brook trout than their rainbow trout cousins. They are most often found in quiet current tongues along undercut banks, under rock ledges and deadfalls, and i...
At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.
Why is a worm so effective? Because it is always moving.
There's no difference between a pessimist who says, 'It's all over, don't bother trying to do anything, forget about voting, it won't make a difference,' and an optimist who says, 'Relax, everything i...
Rainbow trout live in the fastest currents, cutthroat trout in quiet eddies behind snags, brook trout in the pools at the inner bends of streams.
Once you lose the discipline of functionality as a design guidepost, the imagination runs amok.
I found that the Russians had destroyed much of their country trying to keep up with the United States in their arms race.
For a dark stream bottom, use a dark fly; for a light stream bottom, use a light fly.
A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation.
When we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something...
To re-create the entrepreneurial atmosphere of the sort we’d had at Chouinard Equipment, we broke the line into eight categories and hired eight product czars to manage them. Each was responsible for...
So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to condu...
Patagonia's image arises directly from the values, outdoor pursuits, and passions of its founders and employees. While it has practical and nameable aspects, it can't be made into a formula. In fact,...
If we could all come to see our consumer products as tools that help us to live our real lives—rather than as substitutes and surrogates for that life—we would need many fewer products to be happy.
Even if he or she isn’t aware of it, every individual spends an entire lifetime creating and evolving a personal image that others perceive.
Anyone who thinks you can have infinite growth on a finite planet is either a madman or an economist. —Kenneth Boulding
Work had to be enjoyable on a daily basis.
When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change.
Patagonia brings to mind, as we once wrote in a catalog introduction, romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors. Our intent was to make clothing fo...