“ There's no difference between a pessimist who says, 'It's all over, don't bother trying to do anything, forget about voting, it won't make a difference,' and an optimist who says, 'Relax, everything i… Yvon Chouinard
“ The competition always stayed close on our heels, but we managed to keep innovating and improving our products. Yvon Chouinard
“ Rainbow trout live in the fastest currents, cutthroat trout in quiet eddies behind snags, brook trout in the pools at the inner bends of streams. Yvon Chouinard
“ Once you lose the discipline of functionality as a design guidepost, the imagination runs amok. Yvon Chouinard
“ For a dark stream bottom, use a dark fly; for a light stream bottom, use a light fly. Yvon Chouinard
“ At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'. Yvon Chouinard
“ We are the last generation that can experience true wilderness. Already the world has shrunk dramatically. To a Frenchman, the Pyrenees are wild. To a kid living in a New York City ghetto, Central Par… Yvon Chouinard
“ Uncurious people do not lead examined lives; they cannot see causes that lie deeper than the surface. Yvon Chouinard
“ So in 2013, Patagonia launched a venture capital fund to invest in environmentally and socially responsible for-profit start-ups. We wanted to apply the many lessons we have learned in trying to condu… Yvon Chouinard
“ Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity. — Yvon Chouinard
“ Anyone who thinks you can have infinite growth on a finite planet is either a madman or an economist. —Kenneth Boulding Yvon Chouinard
“ A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. Yvon Chouinard
“ Even if he or she isn’t aware of it, every individual spends an entire lifetime creating and evolving a personal image that others perceive. Yvon Chouinard
“ When there is no crisis, the wise leader or CEO will invent one. Not by crying wolf but by challenging the employees with change. Yvon Chouinard
“ If we could all come to see our consumer products as tools that help us to live our real lives—rather than as substitutes and surrogates for that life—we would need many fewer products to be happy. Yvon Chouinard
“ I found that the Russians had destroyed much of their country trying to keep up with the United States in their arms race. Yvon Chouinard
“ When we consider the purchase of anything, to ask ourselves, both as producers and consumers: Is this purchase necessary? Do I really need a new outfit to do yoga? Can I do well enough with something… Yvon Chouinard
“ To re-create the entrepreneurial atmosphere of the sort we’d had at Chouinard Equipment, we broke the line into eight categories and hired eight product czars to manage them. Each was responsible for… Yvon Chouinard
“ Patagonia's image arises directly from the values, outdoor pursuits, and passions of its founders and employees. While it has practical and nameable aspects, it can't be made into a formula. In fact,… Yvon Chouinard
“ I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsess… Yvon Chouinard
