“ The goal was to teach every employee in the company our business and environmental ethics and values. Yvon Chouinard
“ Doing risk sport had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have t… Yvon Chouinard
“ Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for… Yvon Chouinard
“ I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies an… Yvon Chouinard
“ The goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won’t happen if you compromise away the entire process. Yvon Chouinard
“ If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, This sucks. I'm going to do my own thing. Yvon Chouinard
“ You have to be true to yourself; you have to know your strengths and limitations and live within your means. Yvon Chouinard
“ I have a little different definition of evil than most people. When you have the opportunity and the ability to do good and you do nothing, that's evil. Evil doesn't always have to be an overt act, it… Yvon Chouinard
“ Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. Yvon Chouinard
