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Yvon Chouinard Quote

Again, like the Zen approach to archery or anything else, you identify the goal and then forget about it and concentrate on the process. Measure

Yvon Chouinard

Again, like the Zen approach to archery or anything else, you identify the goal and then forget about it and concentrate on the process. Measure

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About Yvon Chouinard

Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, philanthropist, and outdoor industry businessman. His company, Patagonia, is known for its commitment to protecting the environment. He was named one of the 100 most influential people in the world by Time magazine in 2023.
Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara fly-fishing. He has written about climbing issues and ethics and on mixing environmentalism and business.