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Thomas L. Friedman Quote

Now the nation’s largest billboard company, Clear Channel Outdoor Inc., is bringing customized pop-up ads to the interstate. Its Radar program, up and running in Boston and 10 other US cities, uses data AT&T Inc. collects on 130 million cellular subscribers, and from two other companies, PlaceIQ Inc. and Placed Inc., which use phone apps to track the comings and goings of millions more. Clear Channel knows what kinds of people are driving past one of their billboards at 6:30 p.m. on a Friday—how many are Dunkin’ Donuts regulars, for example, or have been to three Red Sox games so far this year. It can then precisely target ads to them.

Thomas L. Friedman

Now the nation’s largest billboard company, Clear Channel Outdoor Inc., is bringing customized pop-up ads to the interstate. Its Radar program, up and running in Boston and 10 other US cities, uses data AT&T Inc. collects on 130 million cellular subscribers, and from two other companies, PlaceIQ Inc. and Placed Inc., which use phone apps to track the comings and goings of millions more. Clear Channel knows what kinds of people are driving past one of their billboards at 6:30 p.m. on a Friday—how many are Dunkin’ Donuts regulars, for example, or have been to three Red Sox games so far this year. It can then precisely target ads to them.

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About Thomas L. Friedman

Thomas Loren Friedman ( FREED-mən; born July 20, 1953) is an American political commentator and author. He is a three-time Pulitzer Prize winner who is a weekly columnist for The New York Times. He has written extensively on foreign affairs, global trade, the Middle East, globalization, and environmental issues.
Friedman began his career as a reporter and won two Pulitzer Prizes in the 1980s for his coverage on conflict in Lebanon and politics in Israel, followed by a further prize in 2002 for commentary on the war on terror.