Steven D. Levitt Quote
The brilliant rationalist had encountered a central, frustrating tenet of human nature: behavior change is hard. The cleverest engineer or economist or politician or parent may come up with a cheap, simple solution to a problem, but if it requires people to change their behavior, it may not work. Every day, billions of people around the world engage in behaviors they know are bad for them—smoking cigarettes, gambling excessively, riding a motorcycle without a helmet. Why? Because they want to! They derive pleasure from it, or a thrill, or just a break from the daily humdrum. And getting them to change their behavior, even with a fiercely rational argument, isn’t easy.
The brilliant rationalist had encountered a central, frustrating tenet of human nature: behavior change is hard. The cleverest engineer or economist or politician or parent may come up with a cheap, simple solution to a problem, but if it requires people to change their behavior, it may not work. Every day, billions of people around the world engage in behaviors they know are bad for them—smoking cigarettes, gambling excessively, riding a motorcycle without a helmet. Why? Because they want to! They derive pleasure from it, or a thrill, or just a break from the daily humdrum. And getting them to change their behavior, even with a fiercely rational argument, isn’t easy.
Related Quotes
When you become addict in to MATERIAL things in life then the TRUE natural life start to run away from you, YES! it's can give you certain pleasure in the society but in the same time it will sabotage...
Certainly we can say that the pace of modern life, increased and supported by our technology in general and our personal electronics in particular, has resulted in a short attention span and an addict...
The downfall of the attempts of governments and leaders to unite mankind is found in this- in the wrong message that we should see everyone as the same. This is the root of the failure of harmony. Bec...