Get rid of half the words on each page, then get rid of half of what’s left. —KRUG’S THIRD LAW OF USABILITY Of
The main thing it usually ends up doing is revealing that the things they were arguing about weren’t all that important. People often test to decide which color drapes are best, only to learn that the...
Too-subtle visual cues are actually a very common problem. Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users are generally in such a hurry that t...
Back is the most-used button in Web browsers.)
Faced with the prospect of following a convention, there’s a great temptation for designers to try reinventing the wheel instead, largely because they feel (not incorrectly) that they’ve been hired to...
Don't make me think
Demonstrate ROI. In this approach, you gather and analyze data to prove that a usability change you’ve made resulted in cost savings or additional revenue (Changing the label on this button increased...
When we’re creating sites, we act as though people are going to pore over each page, reading all of our carefully crafted text, figuring out how we’ve organized things, and weighing their options befo...
Pages with a clear visual hierarchy have three traits: The more important something is, the more prominent it is. The most important elements are either larger, bolder, in a distinctive color, set off...
Another needless source of question marks over people’s heads is links and buttons that aren’t obviously clickable. As a user, I should never have to devote a millisecond of thought to whether things...
You actually can be too rich or too thin
The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effecti...
Keep it simple, so you'll keep doing it.
Sincerity: that’s the hard part. If you can fake that, the rest is easy.
A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth. Take my word for it: It’s...
The fact that the people who built the site didn’t care enough to make things obvious—and easy—can erode our confidence in the site and the organization behind it.
The main thing you need to know about instructions is that no one is going to read them—at least not until after repeated attempts at muddling through have failed.
Se você quer ter uma boa vida, acerte na hora de casar.
Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better.
The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.
Showing 21 to 40 of 49 results