If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years r...
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete u...
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Great things in business are never done by one person. They're done by a team of people.
Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
Creation is messy. You want genius, you get madness; two sides of the same coin.
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And...
Everyone here has the sense that right now is one of those moments when we are influencing the future.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear...
I've always wanted to own and control the primary technology in everything we do.
Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25, my net worth was $100 million or so. I decided then that I wasn't going...
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our...
These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get...
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
My model for business is The Beatles. They were four guys who kept each other kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That's...
I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an in...