It makes me sad there is still some intellectual snobbery out there.
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's...
