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Steve Blank Quote

While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

Steve Blank

While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

Tags: success, help, customer

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About Steve Blank

Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker based in Pescadero, California.
Blank created the customer development method that launched the lean startup movement, a methodology that recognized that startups are not smaller versions of large companies, but require their own set of processes and tools to be successful. His Lean Launchpad class (taught as the National Science Foundation Innovation Corps, or I-Corps) has become the standard for commercialization for all federal research and has trained 1,900 teams and launched 1,000+ startups. His Hacking for Defense Class has been adopted by the U.S. Department of Defense.