Sinclair Lewis Quote

An honest propagandist for any Cause, that is, one who honestly studies and figures out the most effective way of putting over his Message, will learn fairly early that it is not fair to ordinary folks—it just confuses them—to try to make them swallow all the true facts that would be suitable to a higher class of people. And one seemingly small but almighty important point he learns, if he does much speechifying, is that you can win over folks to your point of view much better in the evening, when they are tired out from work and not so likely to resist you, than at any other time of day. Zero Hour, Berzelius Windrip.

Sinclair Lewis

An honest propagandist for any Cause, that is, one who honestly studies and figures out the most effective way of putting over his Message, will learn fairly early that it is not fair to ordinary folks—it just confuses them—to try to make them swallow all the true facts that would be suitable to a higher class of people. And one seemingly small but almighty important point he learns, if he does much speechifying, is that you can win over folks to your point of view much better in the evening, when they are tired out from work and not so likely to resist you, than at any other time of day. Zero Hour, Berzelius Windrip.

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About Sinclair Lewis

Harry Sinclair Lewis (February 7, 1885 – January 10, 1951) was an American novelist, short-story writer, and playwright. In 1930, he became the first author from the United States (and the first from the Americas) to receive the Nobel Prize in Literature, which was awarded "for his vigorous and graphic art of description and his ability to create, with wit and humor, new types of characters." Lewis wrote six popular novels: Main Street (1920), Babbitt (1922), Arrowsmith (1925), Elmer Gantry (1927), Dodsworth (1929), and It Can't Happen Here (1935).
Several of his notable works were critical of American capitalism and materialism during the interwar period. Lewis is respected for his strong characterizations of modern working women. H. L. Mencken wrote of him, "[If] there was ever a novelist among us with an authentic call to the trade ... it is this red-haired tornado from the Minnesota wilds."