Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.
In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad's room. What are we training them for? It's...
Erich Fromm in his 1941 book Escape from Freedom, about the nature of one of our culture’s most cherished values. Fromm argues that freedom is composed of two complementary parts. A common view of fre...
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think we should make important decisions using just our own internal resources. What are the pros...