Clark Benson is the CEO of ranker.com, a news and entertainment site that relies heavily on A/B testing to choose headlines and site design. At the end of the day, you can’t assume anything, Benson says. Test literally everything.
Seth Stephens-Davidowitz
Clark Benson is the CEO of ranker.com, a news and entertainment site that relies heavily on A/B testing to choose headlines and site design. At the end of the day, you can’t assume anything, Benson says. Test literally everything.