Ryan Holiday Quote
Usually, it is a simple hustle. Someone pays me, I manufacture a story for them, and we trade it up the chain—from a tiny blog to Gawker to a website of a local news network to the Huffington Post to the major newspapers to cable news and back again, until the unreal becomes real.* Sometimes I start by planting a story. Sometimes I put out a press release or ask a friend to break a story on their blog. Sometimes I leak a document. Sometimes I fabricate a document and leak that. Really, it can be anything, from vandalizing a Wikipedia page to producing an expensive viral video. However the play starts, the end is the same: The economics of the Internet are exploited to change public perception—and sell product.
Ryan Holiday
Usually, it is a simple hustle. Someone pays me, I manufacture a story for them, and we trade it up the chain—from a tiny blog to Gawker to a website of a local news network to the Huffington Post to the major newspapers to cable news and back again, until the unreal becomes real.* Sometimes I start by planting a story. Sometimes I put out a press release or ask a friend to break a story on their blog. Sometimes I leak a document. Sometimes I fabricate a document and leak that. Really, it can be anything, from vandalizing a Wikipedia page to producing an expensive viral video. However the play starts, the end is the same: The economics of the Internet are exploited to change public perception—and sell product.
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About Ryan Holiday
Prior to becoming an author, Holiday served as the former director of marketing and eventually an advisor for American Apparel. Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying. Holiday's notable works include his books on Stoic philosophy, such as The Obstacle Is the Way, Ego is the Enemy, Stillness is the Key, Discipline is Destiny, Courage is Calling, and Lives of the Stoics. He is controversial for his marketing of Stoicism in the form of "Memento Mori" coins and selling courses and calendars.