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Ryan Holiday Quote

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

Ryan Holiday

Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.

Tags: journalism, marketing, media, pr, public relations

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About Ryan Holiday

Ryan Holiday (born June 16, 1987) is an American marketer, author, businessman and podcaster, notable for marketing Stoic philosophy in the form of books.Prior to becoming an author, Holiday served as the former director of marketing and eventually an advisor for American Apparel. Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying. Holiday's notable works include his books on Stoic philosophy, such as The Obstacle Is the Way, Ego is the Enemy, Stillness is the Key, Discipline is Destiny, Courage is Calling, and Lives of the Stoics. He is controversial for his marketing of Stoicism in the form of "Memento Mori" coins and selling courses and calendars.