Ryan Holiday Quote
It turns out that the more unbelievable headlines and articles readers are exposed to, the more it warps their compass—making the real seem fake and the fake seem real. The more extreme a headline, the longer participants spend processing it, and the more likely they are to believe it. The more times an unbelievable claim is seen, the more likely they are to believe it.4
Ryan Holiday
It turns out that the more unbelievable headlines and articles readers are exposed to, the more it warps their compass—making the real seem fake and the fake seem real. The more extreme a headline, the longer participants spend processing it, and the more likely they are to believe it. The more times an unbelievable claim is seen, the more likely they are to believe it.4
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About Ryan Holiday
Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying. Since then he has published a number of other books including The Obstacle Is the Way (2014) and Ego is the Enemy (2016).