Roy H. Williams Quote
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
Roy H. Williams
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
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About Roy H. Williams
Roy Hollister Williams is a best selling author and marketing consultant best known for his Wizard of Ads trilogy. He is founder of the Wizard Academy institute and lives in Austin, Texas, with his wife Pennie.
Williams was born March 29, 1958, in Dallas, Texas and grew up in Broken Arrow, Oklahoma where he met his future wife Pennie while in high school. Williams attended Oklahoma State University before dropping out after day two.
Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo.
Williams also hosts a live webcast on the second Monday of each month called "Wizard of Ads LIVE".
Williams was born March 29, 1958, in Dallas, Texas and grew up in Broken Arrow, Oklahoma where he met his future wife Pennie while in high school. Williams attended Oklahoma State University before dropping out after day two.
Williams produces and publishes a free weekly column and podcast titled the Monday Morning Memo.
Williams also hosts a live webcast on the second Monday of each month called "Wizard of Ads LIVE".