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Robert T. Kiyosaki Quote

Most people have a price. And they have a price because of human emotions named fear and greed. First, the fear of being without money motivates us to work hard, and then once we get that paycheck, greed or desire starts us thinking about all the wonderful things money can buy. A pattern is then set: get up, go to work, pay bills, get up, go to work, pay bills... Their lives are then run forever by two emotions, fear and greed. Offer them more money, and they continue the cycle by also increasing their spending. This is what I call the Rat Race.

Robert T. Kiyosaki

Most people have a price. And they have a price because of human emotions named fear and greed. First, the fear of being without money motivates us to work hard, and then once we get that paycheck, greed or desire starts us thinking about all the wonderful things money can buy. A pattern is then set: get up, go to work, pay bills, get up, go to work, pay bills... Their lives are then run forever by two emotions, fear and greed. Offer them more money, and they continue the cycle by also increasing their spending. This is what I call the Rat Race.

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About Robert T. Kiyosaki

Robert Toru Kiyosaki (born April 8, 1947) is an American businessman and author, known for the Rich Dad Poor Dad series of personal finance books. He founded the Rich Dad Company, which provides personal finance and business education through books and videos, and Rich Global LLC, which filed for bankruptcy in 2012.
Kiyosaki was sued in a class action suit filed by attendees of his seminars, and is the subject of investigative documentaries by the CBC, WTAE-TV and CBS News. In January 2024, Kiyosaki stated that he was more than $1 billion in debt.