Robert McKee Quote

Robert McKee (born January 30, 1941) is an author, lecturer and story consultant who is known for his "Story Seminar", which he developed when he was a professor at the University of Southern California. McKee is the author of Story: Substance, Structure, Style and the Principles of Screenwriting, Dialogue: the Art of Verbal Action for Stage, Page and Screen, Storynomics: Story-Driven Marketing in the Post-Advertising World and Character: The Art of Role and Cast Design for Page, Stage, and Screen. McKee also has the blog and online writers' resource "Storylogue".
Robert McKee's "Story Seminars" have been held around the world including Boston, Moscow, Amsterdam, Beijing, Mumbai, Paris, Rio de Janeiro, Sydney and annually in New York City, Los Angeles, and London. The three-day seminar teaches writers the principles of storytelling. McKee's one-day "Genre Seminars" teach writers the conventions of different styles of storytelling including thriller, comedy, horror, love story, action story, and writing for television.
Rather than teaching story as a "mechanical" form, McKee gained attention for teaching story principles, allowing writers for theater, novels, film and television freedom to apply them as they wish provided the story ultimately "works."
After consulting on business storytelling for multinational companies including Microsoft, Nike, Hewlett-Packard, Time Warner, and Siemens, in 2013 McKee launched a seminar for the business community in Los Angeles, New York City, Beijing, and Malta. In 2018, McKee partnered with digital marketer and Skyword CEO Tom Gerace to write Storynomics: Story-Driven Marketing in the Post-Advertising World. Storynomics, and the accompanying seminar, instructs leaders, managers and marketers how to use story in strategic management, brand management, and business communications.