In other words, while evidence of corporate social responsibility (scenario C) boosts sales a bit, it’s far more effective when the individual and the business share social responsibility and the individual determines the amount of money donated.
Robert M. Sapolsky
In other words, while evidence of corporate social responsibility (scenario C) boosts sales a bit, it’s far more effective when the individual and the business share social responsibility and the individual determines the amount of money donated.
Robert Morris Sapolsky (born April 6, 1957) is an American academic and neuroscientist. He is the John A. and Cynthia Fry Gunn Professor at Stanford University, and is a professor of biology, neurology, and neurosurgery. His research has focused on neuroendocrinology, particularly relating to stress. He is also a research associate at the National Museums of Kenya.
