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Robert B. Cialdini Quote

We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

Robert B. Cialdini

We all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.