Robert B. Cialdini Quote

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;

Robert B. Cialdini

But it comes down to this: in deciding whether a possibility is correct, people typically look for hits rather than misses;

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.