Ricardo Semler Quote
Now Semco employees are free to customize their workdays, to come in earlier or later than traditional schedules. The hours they work are determined by their self-interest, not by company dictates. They’re the best judges of the amount of time and the proper place necessary to get their job done.
Ricardo Semler
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About Ricardo Semler
Ricardo Semler (born 1959) is the CEO and majority owner of Semco Partners, a Brazilian company best known for its radical form of industrial democracy and corporate re-engineering. Under his ownership, revenue has grown from 4 million US dollars in 1982 to 212 million US dollars in 2003 and his business management policies have attracted widespread interest around the world. Time featured him in its Global 100 young leaders profile series published in 1994 while the World Economic Forum also nominated him. The Wall Street Journal America Economia, The Wall Street Journal's Latin American magazine, named him Latin American Businessman of the Year in 1990 and he was named Brazilian Businessman in the year 1990 and 1992. Virando a Própria Mesa ("Turning Your Own Table"), his first book, became the best-selling non-fiction book in the history of Brazil. He has since written two books in English on the transformation of Semco and workplace re-engineering: Maverick, an English version of "Turning Your Own Table" published in 1993 and an international bestseller, and The Seven-Day Weekend in 2003.