Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the n...
It is a capital mistake to theorize before one has data.—Sir Arthur Conan Doyle