Patrick Lencioni Quote

The naked approach is certainly not limited to our field. It applies to anyone who provides ongoing, relationship-based advice, counsel, or expertise to a customer, inside or outside of a company. Or better yet, it applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve.

Patrick Lencioni

The naked approach is certainly not limited to our field. It applies to anyone who provides ongoing, relationship-based advice, counsel, or expertise to a customer, inside or outside of a company. Or better yet, it applies to anyone whose success is tied to building loyal and sticky relationships with the people they serve.

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About Patrick Lencioni

Patrick Lencioni (born c. 1965) is an American author of books on business management, particularly in relation to team management. He is best known as the author of The Five Dysfunctions of a Team, a popular business fable that explores work team dynamics and offers solutions to help teams perform better. In addition to Five Dysfunctions of a Team, he has written eleven other business books. He has also applied his management techniques to families in The Three Big Questions for a Frantic Family.