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Paco Underhill Quote

Remember that more than 60 percent of what we buy wasn’t on our list. And

Paco Underhill

Remember that more than 60 percent of what we buy wasn’t on our list. And

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About Paco Underhill

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.