M.G. Lord Quote

Swicord is not a New Age nut; she's a writer. And even after mega-wrangles with Mattel's management—the musical was sketched out but never produced—she is still a fan of the doll. Barbie, she said, is bigger than all those executives. She has lasted through many regimes. She's lasted through neglect. She's survived the feminist backlash. In countries where they don't even sell makeup or have anything like our dating rituals, they play with Barbie. Barbie embodies not a cultural view of femininity but the essence of woman. Over the course of two interviews with Swicord, her young daughters played with their Barbies. I watched one wrap her tiny fist around the doll's legs and move it forward by hopping. It looked as if she were plunging the doll into the earth—or, in any event, into the bedroom floor. And while I handle words like empowering with tongs, it's a good description of her daughters' Barbie play. The girls do not live in a matriarchal household. Their father, Swicord's husband, Nicholas Kazan, who wrote the screenplay for Reversal of Fortune, is very much a presence in their lives. Still, the girls play in a female-run universe, where women are queens and men are drones. The ratio of Barbies to Kens is about eight to one. Barbie works, drives, owns the house, and occasionally exploits Ken for sex. But even that is infrequent: In one scenario, Ken was so inconsequential that the girls made him a valet parking attendant. His entire role was to bring the cars around for the Barbies.

M.G. Lord

Swicord is not a New Age nut; she's a writer. And even after mega-wrangles with Mattel's management—the musical was sketched out but never produced—she is still a fan of the doll. Barbie, she said, is bigger than all those executives. She has lasted through many regimes. She's lasted through neglect. She's survived the feminist backlash. In countries where they don't even sell makeup or have anything like our dating rituals, they play with Barbie. Barbie embodies not a cultural view of femininity but the essence of woman. Over the course of two interviews with Swicord, her young daughters played with their Barbies. I watched one wrap her tiny fist around the doll's legs and move it forward by hopping. It looked as if she were plunging the doll into the earth—or, in any event, into the bedroom floor. And while I handle words like empowering with tongs, it's a good description of her daughters' Barbie play. The girls do not live in a matriarchal household. Their father, Swicord's husband, Nicholas Kazan, who wrote the screenplay for Reversal of Fortune, is very much a presence in their lives. Still, the girls play in a female-run universe, where women are queens and men are drones. The ratio of Barbies to Kens is about eight to one. Barbie works, drives, owns the house, and occasionally exploits Ken for sex. But even that is infrequent: In one scenario, Ken was so inconsequential that the girls made him a valet parking attendant. His entire role was to bring the cars around for the Barbies.

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About M.G. Lord

Mary G. Lord (born November 18, 1955) is an American author, cultural critic, and investigative journalist. She was a political cartoonist and columnist for Newsday. She is an associate professor of the practice of English at the University of Southern California.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.