M.G. Lord Quote
Barbie has an advantage over all of them. She can never bloat. She has no children to betray her. Nor can she rot, wrinkle, overdose, or go out of style. Mattel has hundreds of people—designers, marketers, market researchers—whose full-time job it is continually to reinvent her. In 1993, fresh versions of the doll did a billion dollars' worth of business. Based on its unit sales, Mattel calculates that every second, somewhere in the world, two Barbies are sold.
M.G. Lord
Barbie has an advantage over all of them. She can never bloat. She has no children to betray her. Nor can she rot, wrinkle, overdose, or go out of style. Mattel has hundreds of people—designers, marketers, market researchers—whose full-time job it is continually to reinvent her. In 1993, fresh versions of the doll did a billion dollars' worth of business. Based on its unit sales, Mattel calculates that every second, somewhere in the world, two Barbies are sold.
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About M.G. Lord
Mary G. Lord (born November 18, 1955) is an American author, cultural critic, and investigative journalist. She was a political cartoonist and columnist for Newsday. She is an associate professor of the practice of English at the University of Southern California.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.
She produces the podcast, LA Made: The Barbie Tapes with Antonia Cereijido.