Maurice Saatchi Quote

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

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About Maurice Saatchi

Maurice Nathan Saatchi, Baron Saatchi (Arabic: موريس ساعتجي; born 21 June 1946) is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi.