Marshall McLuhan Quote

The formula for this brand of historical writing is to put the public on the inside; to let them feel the palpitations of royal and imperial lovers and to overhear their lispings and cooings. It can be argued that a man has to live somewhere, and that if his own time is so cut up by rapid change that he can't find a cranny big enough to relax in, then he must betake himself to the past. That is certainly one motive in the production of historical romance, from Sir Walter Scott to Thornton Wilder. But mainly this formula works as a means of flattery. The public is not only invited inside but encouraged to believe that there is nothing inside that differs from its own thoughts and feelings. This reassurance is provided by endowing historical figures with the sloppiest possible minds. The great are humanized by being trivial.The debunking school began by making the great appear as corrupt, or mean and egotistical. The humanizers have merely carried on to make them idiotic. Democratic vanity has reached such proportions that it cannot accept as human anything above the level of cretinous confusion of mind of the type popularized by Hemingway's heroes. Just as the new star must be made to appear successful by reason of some freak of fortune, so the great, past or present, must be made to seem so because of the most ordinary qualities, to which fortune adds an unearned trick or idea.

Marshall McLuhan

The formula for this brand of historical writing is to put the public on the inside; to let them feel the palpitations of royal and imperial lovers and to overhear their lispings and cooings. It can be argued that a man has to live somewhere, and that if his own time is so cut up by rapid change that he can't find a cranny big enough to relax in, then he must betake himself to the past. That is certainly one motive in the production of historical romance, from Sir Walter Scott to Thornton Wilder. But mainly this formula works as a means of flattery. The public is not only invited inside but encouraged to believe that there is nothing inside that differs from its own thoughts and feelings. This reassurance is provided by endowing historical figures with the sloppiest possible minds. The great are humanized by being trivial.The debunking school began by making the great appear as corrupt, or mean and egotistical. The humanizers have merely carried on to make them idiotic. Democratic vanity has reached such proportions that it cannot accept as human anything above the level of cretinous confusion of mind of the type popularized by Hemingway's heroes. Just as the new star must be made to appear successful by reason of some freak of fortune, so the great, past or present, must be made to seem so because of the most ordinary qualities, to which fortune adds an unearned trick or idea.

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About Marshall McLuhan

Herbert Marshall McLuhan (July 21, 1911 – December 31, 1980) was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies".
McLuhan coined the expression "the medium is the message" in the first chapter in his Understanding Media: The Extensions of Man and the term global village. He predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s, though his influence began to wane in the early 1970s. In the years following his death, he continued to be a controversial figure in academic circles. However, with the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspectives.