Malcolm Gladwell Quote
You can take a pitchman and make a great actor out of him, but you cannot take an actor and always make a great pitchman out of him, he says. The pitchman must make you applaud and take out your money. He must be able to execute what in pitchman’s parlance is called the turn — the perilous, crucial moment where he goes from entertainer to businessman.
Malcolm Gladwell
You can take a pitchman and make a great actor out of him, but you cannot take an actor and always make a great pitchman out of him, he says. The pitchman must make you applaud and take out your money. He must be able to execute what in pitchman’s parlance is called the turn — the perilous, crucial moment where he goes from entertainer to businessman.
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About Malcolm Gladwell
Gladwell's writings often deal with the unexpected implications of research in the social sciences, such as sociology and psychology, and make frequent and extended use of academic work. Gladwell was appointed to the Order of Canada in 2011.