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Jorgen Vig Knudstorp Quote

There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.

Jorgen Vig Knudstorp

There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from.

Tags: future, innovation, exercise

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About Jorgen Vig Knudstorp

Jørgen Vig Knudstorp (born 21 November 1968) is a Danish businessman who is the current executive chairman of The Lego Group. He succeeded Kjeld Kirk Kristiansen as president and CEO of the company in October 2004, holding the position for over 12 years until January 2017, when he stepped down to become executive chairman.
He was the second person from outside the family of Ole Kirk Christiansen to lead the company (the first one being Vagn Holck Andersen between 1973 and 1979), and is widely credited with turning it around from failure.