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Jonathan Gottschall Quote

Story, in other words, continues to fulfill its ancient function of binding society by reinforcing a set of common values and strengthening the ties of common culture. Story enculturates the youth. It defines the people. It tells us what is laudable and what is contemptible. It subtly and constantly encourages us to be decent instead of decadent. Story is the grease and glue of society: by encouraging us to behave well, story reduces social friction while uniting people around common values. Story homogenizes us; it makes us one. This is part of what Marshall McLuhan had in mind with his idea of the global village. Technology has saturated widely dispersed people with the same media and made them into citizens of a village that spans the world.

Jonathan Gottschall

Story, in other words, continues to fulfill its ancient function of binding society by reinforcing a set of common values and strengthening the ties of common culture. Story enculturates the youth. It defines the people. It tells us what is laudable and what is contemptible. It subtly and constantly encourages us to be decent instead of decadent. Story is the grease and glue of society: by encouraging us to behave well, story reduces social friction while uniting people around common values. Story homogenizes us; it makes us one. This is part of what Marshall McLuhan had in mind with his idea of the global village. Technology has saturated widely dispersed people with the same media and made them into citizens of a village that spans the world.

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About Jonathan Gottschall

Jonathan Gottschall (born September 20, 1972) is an American literary scholar specializing in literature and evolution. He holds the title of Distinguished Fellow in the English department of Washington & Jefferson College in Pennsylvania. He is the author or editor of eight books.