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Jonathan Franzen Quote

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

Jonathan Franzen

You can all supply your own favorite, most nauseating examples of the commodification of love. Mine include the wedding industry, TV ads that feature cute young children or the giving of automobiles as Christmas presents, and the particularly grotesque equation of diamond jewelry with everlasting devotion. The message, in each case, is that if you love somebody you should buy stuff. A related phenomenon is the ongoing transformation, courtesy of Facebook, of the verb 'to like' from a state of mind to an action that you perform with your computer mouse: from a feeling to an assertion of consumer choice. And liking, in general, is commercial culture's substitution for loving.

Tags: like, liking, love

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About Jonathan Franzen

Jonathan Earl Franzen (born August 17, 1959) is an American novelist and essayist. His 2001 novel The Corrections, a sprawling, satirical family drama, drew widespread critical acclaim, earned Franzen a National Book Award, was a Pulitzer Prize for Fiction finalist, earned a James Tait Black Memorial Prize, and was shortlisted for the International Dublin Literary Award. His novel Freedom (2010) garnered similar praise and led to an appearance on the cover of Time magazine alongside the headline "Great American Novelist". Franzen's latest novel Crossroads was published in 2021, and is the first in a projected trilogy.
Franzen has contributed to The New Yorker magazine since 1994. His 1996 Harper's essay "Perchance to Dream" bemoaned the state of contemporary literature. Oprah Winfrey's book club selection in 2001 of The Corrections led to a much publicized feud with the talk show host.