John Quelch Quote

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

John Quelch

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.

Tags: family, fear, people

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About John Quelch

John Anthony Quelch CBE (born August 8, 1951) is a British-American academic and professor. Quelch is the executive vice chancellor of Duke Kunshan University in Kunshan, China. He is the former dean of the University of Miami School of Business at the University of Miami in Coral Gables, Florida from 2017 to 2022.
He also served as the University of Miami's Leonard M. Miller university chair professor, its vice provost for executive education, the Charles Edward Wilson professor of business administration emeritus at Harvard Business School, and dean emeritus of the China Europe International Business School in Shanghai.