John D. MacDonald Quote
There is something self-destructive about Western technology and distribution. Whenever any consumer object is so excellent that it attracts a devoted following, some of the slide rule and computer types come in on their twinkle toes and take over the store, and in a trice they figure out just how far they can cut quality and still increase market penetration. Their reasoning is that it is idiotic to make and sell a hundred thousand units of something and make 30 cents a unit when you can increase the advertising, sell five million units, and make a nickel profit a unit. Thus, the very good things of the world go down the drain, from honest turkey to honest eggs to honest tomatoes. And gin.
John D. MacDonald
There is something self-destructive about Western technology and distribution. Whenever any consumer object is so excellent that it attracts a devoted following, some of the slide rule and computer types come in on their twinkle toes and take over the store, and in a trice they figure out just how far they can cut quality and still increase market penetration. Their reasoning is that it is idiotic to make and sell a hundred thousand units of something and make 30 cents a unit when you can increase the advertising, sell five million units, and make a nickel profit a unit. Thus, the very good things of the world go down the drain, from honest turkey to honest eggs to honest tomatoes. And gin.
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About John D. MacDonald
John Dann MacDonald (July 24, 1916 – December 28, 1986) was an American writer of novels and short stories. He is known for his thrillers.
MacDonald was a prolific author of crime and suspense novels, many set in his adopted home of Florida. One of the most successful American novelists of his time, MacDonald sold an estimated 70 million books. His best-known works include the popular and critically acclaimed Travis McGee series and his 1957 novel The Executioners, which was filmed twice as Cape Fear, once in 1962 and again in 1991.
MacDonald was a prolific author of crime and suspense novels, many set in his adopted home of Florida. One of the most successful American novelists of his time, MacDonald sold an estimated 70 million books. His best-known works include the popular and critically acclaimed Travis McGee series and his 1957 novel The Executioners, which was filmed twice as Cape Fear, once in 1962 and again in 1991.