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John Berger Quote

It proposes to each of us that we transform ourselves, or our lives, by buying something more.This more, it proposes,will make us in some way richer - even though we will be poorer by having spent our money.Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. (P. 125)

John Berger

It proposes to each of us that we transform ourselves, or our lives, by buying something more.This more, it proposes,will make us in some way richer - even though we will be poorer by having spent our money.Publicity persuades us of such a transformation by showing us people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour. (P. 125)

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About John Berger

John Peter Berger ( BUR-jər; 5 November 1926 – 2 January 2017) was an English art critic, novelist, painter and poet. His novel G. won the 1972 Booker Prize, and his essay on art criticism Ways of Seeing, written as an accompaniment to the BBC series of the same name, was influential. He lived in France for over fifty years.