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Joe Bastianich Quote

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Joe Bastianich

I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

Tags: ambition, people, marketing

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About Joe Bastianich

Joseph Bastianich (born September 17, 1968) is an American restaurateur, winemaker, author, and television personality. He, along with his mother and business partner Lidia Bastianich, co-owns thirty restaurants in four countries, including Osteria Mozza in Los Angeles, which the owners expanded in 2010. Earlier that same year, they teamed up with businessman Oscar Farinetti to bring Eataly, an upscale food and wine market, to Boston, Chicago, Las Vegas, Los Angeles, New York City, London and Stockholm.